Buying behavior as a function of parametric variation of number of choices
Psychol Sci
.
2007 May;18(5):369-70.
doi: 10.1111/j.1467-9280.2007.01906.x.
Authors
Avni M Shah
1
,
George Wolford
Affiliation
1
Dartmouth College, NH 03755, USA.
PMID:
17576272
DOI:
10.1111/j.1467-9280.2007.01906.x
No abstract available
MeSH terms
Choice Behavior / physiology*
Consumer Behavior / statistics & numerical data*
Humans
Students / psychology